SWAG Essentials

So just what was the motivation behind the creation of Soaps Washes & Grooming Essentials? The answer is simple: pure necessity. In 2012, Celebrity Esthetician and Expert Product Developer, Lydia Evans developed the first ever product of its kind in the world: the SW&G Bar, a patent-pending 3-in-1 loofah soap that cleanses, exfoliates & disinfects the surface of your skin in one use.

After many years in the Medical Spa industry, Evans garnered an extensive knowledge of skin care. Providing treatments for the fairest to the most mocha skin tones and ethnicities, quality skin care comes natural to our founder.

Giving customers supreme quality, action packed skin care with lightning speed results is what we do. With an international client base from celebrities to professional athletes to business executives, SW&G Essentials is quickly taking the grooming industry by storm.