Comfort By Design, Inc. (Formerly Freier's)

Electricians | Ellsworth, WI


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Comfort By Design is a full service mechanical contractor. We specialize in geothermal heating and cooling systems, high efficiency furnaces, boilers, water heaters, water softeners, air conditioners and fireplaces. We perform a full line of renewable energy installations and solar domestic hot water. Our electricians can do any type of electrical work ranging from new construction to LED upgrades. We have full time master plumbers that are experts in green technology and "If water runs through it, we do it." We have two locations with full showrooms of fireplaces. Visit us today or stay tuned for more coupons!

additional information

Hours of Operation

  • monday 8:00am - 5:00pm
  • tuesday 8:00am - 5:00pm
  • wednesday 8:00am - 5:00pm
  • thursday 8:00am - 5:00pm
  • friday 8:00am - 5:00pm
  • saturday 10:00am - 2:00pm


  • Electricians, commercial and residential
  • Fireplaces, inserts and accessories
  • Generators and Boilers
  • Geothermal and Solar installations and service
  • Hearth & Patio products
  • Heating and Cooling
  • In floor heating
  • Pellet and cast iron stoves
  • Plumbing, commercial and residential
  • Water heaters and Water Softeners

Payment Types

  • American Express
  • Check
  • Cash
  • Discover
  • Mastercard
  • Visa


Being family owned, we are very proud of our owner, Gabe Reid, being one of the very few in the United States to hold a Master Dealer logo for his expertise in Geothermal design and installation. He has been designing duel fuel systems for decades and is highly knowledgeable in Renewable Energy sources.

Comfort By Design holds the Super Service Award from Angie's List four years running. Our service techs are respectful, knowledgeable and professional.


  • Great ServiceThe service repairman are always polite, knowledgeable and respect my house by using shoe covers or removing their shoes. I really appreciate that. They answer my questions respectfully. And always get the job done.- Kristine Hohmann, 2/20/2015 Showed up on time and fixed the problem same day! Great Customer service!- Colleen McCready 2/23/2015 Great service!!I will definitely use Comfort by Design again...Lee provided exceptional customer service & explained in detail the work he did on our fireplace.- R Thompson 2/11/2015  


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Comfort By Design, Inc. (Formerly Freier's) location & information

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Ellsworth, WI 54011
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