Simply Bella

Fashion Stores | San Francisco, CA


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about this business

 Located on West Portal Ave, Simply Bella is an amazing source for woman's apparel, shoes and accessories. We carry well-made pieces that transcend season, as well as a carefully edited collection of shoes with the unique combination of comfort, style and function.

additional information

Hours of Operation

  • sunday 11:00am - 5:00pm
  • monday 11:00am - 7:00pm
  • tuesday 11:00am - 7:00pm
  • wednesday 11:00am - 7:00pm
  • thursday 11:00am - 7:00pm
  • friday 11:00am - 7:00pm
  • saturday 11:00am - 7:00pm

Payment Types

  • American Express
  • Check
  • Cash
  • Discover
  • Mastercard
  • Visa


  • Simply Bella is simply wonderful!  I found this stylish boutique by accident, strolling down West Portal Avenue.  Bella was very warm and welcoming and immediately went to work helping me find fabulous pieces that were just my style and fit.  I've lived in San Bruno and San Francisco for 35 years now and this is the first time I've found a home as far as shopping for clothes go.  The styles and quality are top notch and very flattering.  I will definitely be back again and again and again! I love Bella!  She's so much fun to go and see when I'm looking for a gift.  Great selection and prices.  Easy going vibe and excellent customer service.  I highly recommend! 've been hanging onto a fashion secret.Now it's time to come out of the closet.I get *all* of my clothes from one place:  not Macy's, not Nordtrom Rack, not Anthropologie.  SIMPLY BELLA.Why?  First of all, because they fit and flatter.  Secondly, because the styles are up-to-the-minute without looking like you are trying too hard, Thirdly, because I love going there and always leave with something that makes me look and feel amazing.  And lastly, because they are quality pieces that last for years.I used to consider myself hard to fit.  I would wander between the regular and plus-sized sections of stores, thinking all of it was "not me".  Boutiques never seemed to carry my size.  I can't tell you how nice it is not to have to choose a "department" based on my body shape.  Everyone from petite to not-so-petite can find something at Simply Bella!My final recommendation is that if you try just one brand from this store, try Simpli.  It's a line out of Canada and they use the most exquisite heavy knit fabric that drapes, but had enough substance not to cling.  It's truly amazing and looks good on everyone, and the colors are beautiful.  The black is the "right" black, saturated and deep.  And no dry cleaning necessary, just wash and dry overnight.  Best travel clothes ever!  It is the foundation of everything in my closet, and I can't believe I lived so many years without these pieces

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Simply Bella location & information

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159 west portal ave
San Francisco, CA 94127
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